It began with the Heavenly Bed by Westin, which launched the auberge bedding wars that revolutionized not alone mattresses but the accommodation industry.
Other flush and affluence hoteliers jumped in. Sofitel had its SoBed (still my favorite). Hotels offered special, comfortable bedding. The articles were so accepted that accommodation companies began alms them in the retail space.
Now, 15 years back the Heavenly Bed was born, the abstraction that refocused the accommodation industry on its amount mission — beddy-bye — is as able as ever.
Take the advertisement aftermost anniversary from Four Seasons. The freeholder has aloof apparent its Four Seasons Bed, which it billed as the industry’s “first absolutely customizable auberge bed.” The bed, developed with Simmons, ”allows for the auberge to about-face out mattress acme to accommodate three levels of firmness.”
The bed is accessible at several U.S. backdrop and will be formed out accepted in the abutting few years, Four Seasons said.
While today the focus on high-end, ultra-comfortable beds seems logical, the Westin Heavenly Bed rollout was advised chancy at the time.
Former Westin accessible relations controlling Sue Brush, who was complex in the barrage of the Heavenly Bed beneath then-Starwood Hotels CEO Barry Sternlicht, told me afore she retired a few years ago that the abstraction was met with abundant skepticism both internally and externally. But Sternlicht could not be swayed, and the anarchy was born.
Now, in accession to appropriate beds, abounding high-end hotels activity things like pillow confined that accredit guests to accept amid accoutrement and synthetics, close or soft. Some accept assassin beddy-bye specialists and launched stress-relief programs. Amenities from eye masks to lavender sprays to appropriate television channels abound as hoteliers vie to become accepted as added sleep-friendly.
Four Seasons, for example, says it developed the bed afterwards it commissioned a abstraction about guests’ beddy-bye preferences, addition added accepted apparatus actuality acclimated in the auberge beddy-bye wars.
The aggregation said its analysis by Ipsos showed that 92% of respondents bidding audible preferences on the compactness of a bed. Thirty percent said they had requested a allowance change or taken added activity — alike sleeping on the attic or in the bathtub — back their auberge bed didn’t clothing their needs.
In a account about the Four Seasons Bed, Chris Hunsberger, Four Seasons’ controlling carnality admiral of artefact and innovation, said that “from the day we accustomed our actual aboriginal guests for the night, added than bristles decades ago, we accept placed absolute accent on creating optimal beddy-bye conditions, forth with the automatic account that has consistently been the authentication of Four Seasons.”
But the abutting time I coil up in a auberge bed that feels as acceptable or bigger than home, with all the appropriate beddy-bye amenities alone a affluence auberge can offer, I’ll be thanking Barry.
13 Awesome heavenly bed pillows
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