LOS ANGELES — A federal cloister adjudicator in Georgia beneath to abolish a accusation adjoin Ashley Appliance for application “Bogart” as a name for some of the company’s furniture, according to a adventure in the Hollywood Reporter.
The clothing was filed by the acreage that controls the bookish acreage rights of the backward amateur Humphrey Bogart, claiming Ashley’s use of the name “Bogart Blue” abandoned on the estate’s acclaimed namesake.
Lisa Adair, carnality admiral of architecture and affairs for Ashley, said in a acknowledgment that the name was not based on Humphrey Bogart but on Bogart, Ga., and was called from about accessible lists that included the names of rivers, parks, cities, lakes, streets, babyish names and the like. She said the “Blue” in the name was based on the blush of the product, a sofa.
Judge Clay Land’s accommodation clears the way for the courts to actuate if Ashley had abandoned rights to the Bogart name and, if so, whether amercement should be awarded. He said in a 43-page cardinal that the Bogart acreage hasn’t yet provided affirmation that use of the name has acquired consumers confusion, adulterated trademarks or publicity rights, or was a ambiguous barter convenance but was affective the case forth anyway.
He additionally beneath to abolish an expert’s affidavit that Ashley’s use of the Bogart name was account a agreement of $1 actor per year adjoin added than 3% of sales.
Earlier this year, Ashley Appliance and the acreage of Marlon Brando both claimed achievement over the use of the Brando name on a accumulating of Ashley’s upholstery, with the cloister application the architect $356,000 for the use of “Brando-Cocoa” and “Brando-Café” on its furniture. Ashley said the bulk was “a bald atom of the bulk demanded.”
25 Elegant ashley furniture blue sofa – ashley furniture blue sofa
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